Wunderlist and Onefootball, for instance, both launched Apple Watch apps as soon as the new device was out. Apple likes to see developers update their apps to take advantage of iOS’s new look and new features as soon as possible. Same with its desktop system OS X and it will begin doing the same to its Apple Watch version of that. Apple updates its mobile operating system, iOS, once a year. “The product has to speak for itself,” says Onefootball CEO Lucas von Cranach. So if your app sucks, it’s not going to get attention. Obvious but true, unfortunately: Apple staff review every single new app in every country, by section (games, productivity, etc). Malware ), eCorinth (animated 3D image publishing), Warhorse (crafting game set in medieval Bohemia and funded on Kickstarter), GoodData (analytics as a service), Invea-Tech (web security), Verifeyed (fake photo detection), STRV (maker of gay dating app Lavendr), SkyPicker (cheap flights), and Gamee (a social network for casual gamers). Here is what they told us. In Prague, we met Brand Embassy (a social media customer services company), Geewa (casual mobile games), CDN77 (website delivery/traffic management infrastructure), Cognitive Security (anti. In Berlin, we spoke with senior executives at apps such as Wunderlist (a to-do/productivity app), Navabi (a high-end, plus-size fashion retail app), Onefootball (a soccer news app).